Excel Spine · Dr. Kim
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🎬 The North Star
Dr. Kim’s Master Marketing Mission
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Netflix-Style Documentary
The major marketing move for Dr. Kim. All interviews, co-marketing, and content should be created with the movie in mind — every conversation is reusable footage. Script outline exists in a prior Claude conversation (needs to be found). Base all interview topics and collaborations off the script. End goal: significantly more new patients per month.
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Co-Marketing Network
Build a referral and content network: PCPs (Dr. Rohrer), specialists (Dr. Montesano, Dr. Alavi), media figures (Rita Roy). All collaborations = SEO via co-tagging + co-linking + documentary footage. Every partnership should feed patient referrals.
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Yelp Review Recovery
Need more 5-star reviews to offset bad ones. Two warm leads ready to ask: jiu-jitsu champ patient (posting recovery progress publicly on Instagram) and Tara (already boasting about Dr. Kim on Instagram).
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Media & Publications
ECMC Newsletter (free, credible, physician audience), SD Magazine Top Doctors (Oct issue — most trusted issue of year), blog/PR for collaborators. Every piece of content should tie back to the documentary narrative.
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SEO & Digital Presence
Co-tag + co-link websites with every collaborator. Repurpose all long-form videos as blogs and newsletters. Get Dr. Montesano’s video uploaded, get Dr. Rohrer’s shorts finalized, get Dr. Alavi’s marketing contact identified.
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